How to sell a job (on a budget)
As a hiring manager, you are almost always fenced in by a budget, right? Sometimes the budget is lower than qualified candidates are demanding. So how do you work around this? How do you make the opportunity “sexy” if the number is too low? You create a strategy. Here are some tips to get you started with your interview process going into 2017:
“What other opportunities are you currently pursuing, and if any, where are you in the interview process?”
When you initially interact with a candidate, make sure to ask them why they are interested in the opportunity. Beyond that – make sure you actually listen to their answer. Sometimes we get so excited by a resume or a personality that we overlook clear signs that point to a candidate’s disinterest. Be careful how much energy you are spending on candidates that are targeting other jobs.
Take time to form the pitch
In order to really sell your job opportunity to a candidate, make sure your entire team knows your approach. Because the interview process is a critical time for the interviewee to see how your team operates, it needs to be flawless. If you have a few interview stages where multiple individuals are involved, make sure to educate all parties on your strategy so that you can push certain differentiators to make the opportunity more desirable for the candidate.
Don’t let compensation stop you
It is a HUGE mistake not to offer an opportunity to someone merely because you cannot match their current salary. For example, if someone is looking for an opportunity to break into a new industry, they may take less than they made in their old position. Don’t assume that money is an individual’s greatest priority when they are hunting for a job. Things like career growth, work environment and even location are enough to sell a candidate on a position. Look at what the candidate values most, it may not be compensation.
Photo courtesy of Moo's Musing.